Hi, I’m Adam Pickering

Updated on December 02, 2019 by Adam Pickering

I’m Adam Pickering. I’ve pretty much always had a knack for building businesses (started a VHS rental business at 11 years old) and building WordPress themeWordPress plugin, companies and the like. In short, managing, designing, launching and scaling products is my gig — especially WordPress products.

I’m now the Senior Product Designer at Gravity Forms. Where the mission is to make using Gravity Forms a joy, building intelligent forms for your project.


2007: Started my career as a designer for a small marketing advertising agency in Toronto, Ontario, Canada.

2008: Moved to Oakville, Ontario, Canada and joined a top-notch team to focus on UI design for web.

2009: Started a new role at a web hosting company located in Oakville, Ontario, Canada working in their system administrator department.

2009-2013: Founded Mint Themes, a premier WordPress theme shop founded on simplicity and beautiful design. Which I sold in 2013.

2013: Co-founded Astoundify, to focus on app like WordPress themes & plugins offering both beautiful design and great functionality.

2013: Launched Fundify & Campaignify for WordPress, a first for WordPress crowdfunding using Easy Digital Downloads, helping folks who were not able to launch their campaigns on traditional crowdfunding platforms. Which collectively sold over 3000 copies. Which I sold to Ignition Deck in 2014.

2014: Launched Listify & Jobify two innovative WordPress products that work alongside WP Job Manager & WooCommerce to create directory and job board sites. Collectively have sold over 1 million dollars in revenue.

2018: Released many WordPress plugins, such as Simple Social Login & reCAPTCHA by Astoundify two nifty plugins that integrate to allow for site visitors to log in with social networks which is also compatible with WooCommerce.

2019: Released a WooCommerce marketplace product called Vendify that allows vendors to create products on the frontend which uses React & the WooCommerce Rest API.

2019: Pre-launched the latest theme to add to the Astoundify collection called Eventify which allows you to create an events website like Meetup, Facebook Events and fully integrates with WooCommerce. Preview project.

2019: Sold Astoundify.com business to private investors and i’m now no longer managing the company. Joined the fantastic team at Gravity Forms as their Senior Product Designer.


I enjoy traveling & keeping healthy, but most of all, spending time with my family. In all, I love what I do & I couldn’t ask for more. Want to get in touch?